Many charities are under increasing pressure to demonstrate the difference they make.

Recent changes to the Charities SORP have brought renewed attention to impact reporting, but good impact measurement is about much more than meeting reporting requirements.

This practical webinar will introduce Theory of Change as a simple way of thinking about how your organisation contributes to change, before exploring how to identify meaningful outcomes, decide what evidence to collect and use learning to improve your work.

Using practical examples from the charity sector, the session will help participants move beyond counting activities towards understanding the changes their work is helping to achieve.

It will also explore common challenges, such as choosing proportionate indicators, avoiding unnecessary data collection and making better use of evidence to support decision-making.

The webinar is suitable for trustees, senior leaders, managers and anyone with responsibility for planning, monitoring, evaluation or demonstrating impact. No prior knowledge of Theory of Change or impact measurement is required.

Presenter bio: Sini Rinne-Kerridge is a strategy, learning and impact specialist with more than 20 years' experience helping charities, funders and public bodies understand complex change, develop strategy and use evidence to improve their work. She specialises in Theory of Change, impact measurement, monitoring, evaluation and learning (MEL), supporting organisations to develop practical approaches that strengthen decision-making, organisational learning and long-term impact. Her work spans strategy development, evaluation, facilitation and governance, with a particular interest in helping organisations navigate complexity and measure what matters most. Over her career, Sini has worked with organisations of all sizes across the voluntary, public and research sectors, supporting them to develop strategies, evaluate programmes, demonstrate impact and build cultures of learning.

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