Important: This course consists of two online sessions, held on 7th and 14th May 2026 - both sessions need to be attended.

This popular course will walk you through Lime Green Consulting's tried-and-tested framework for developing a fundraising strategy, enabling you to evaluate and prioritise the most valuable fundraising activities for your organisation and make the best use of your limited resources. We'll show you how to analyse your current fundraising performance, explore future opportunities and challenges, and identify key fundraising audiences – then scope out and prioritise a range of different types of fundraising, identify key building blocks to put in place for long-term success, and accurately forecast the likely financial return. Finally, we’ll explain how to get everyone in your organisation behind a shared fundraising vision and ensure they understand their role in successful fundraising.

This course will enable you to:

• Identify the best ways to build a balanced fundraising portfolio and sustain your organisation’s work in a challenging fundraising climate
• Calculate how much you can expect to raise over what time period
• Harness the many different ideas from colleagues and trustees into a coherent fundraising strategy
• Ensure everyone within your organisation pulls together on fundraising, and agrees what fundraising success should look like

This course is for: people who have at least some fundraising experience already, but want to develop the tools, knowhow and confidence to shape a more strategic and sustainable approach.

Session details:

This course is delivered online. It consists of two online sessions on 7th and 14th May , with time for questions throughout.

We’ll set you some exercises to work on independently between the two sessions. To get the most from the course, we recommend that you set aside a short amount of time (even half an hour) to ponder these before the second day.

Session 1: 7th May (10:00-12:15 including a break)

• The challenges currently facing fundraising, and the importance of a good fundraising strategy
• Reviewing your current fundraising performance and what needs to change
• Building a clear picture of how different types of fundraising work, and their potential for you
• Articulating the need for fundraising: how much do you need to raise and why?
• Some powerful analytical tools to help you – Enhanced SWOT Analysis & Audience Mapping
• Introducing some exercises to work on before Session 2

Session 2 14th May (10:00-12:45 including a break)

· Q&A: How can you work with your Board and team to plan for your fundraising strategy?

• Deciding which fundraising activities to do, which to discard, and how to resource your plans
• Developing your central case for support and other materials to support your fundraising
• Creating a fundraising-friendly culture
• Forecasting income and setting targets
• Bonus Q&A: How to implement your fundraising strategy in the current climate?

Feedback from a previous participant:

"A well-paced, engaging course with clear and useful content. It has supported me to consider the context of the fundraising climate and direct my charity's next steps, giving me confidence to go back to my organisation with new skills to facilitate new and positive conversations."

An online invitation with log in details will be emailed to attendees before the event.

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