Susan Pinkney from CAF (Charities Aid Foundation) spoke about the CAF UK Giving Report 2019 which you can download here 

Main points: 

  • Fewer people give money to charities
  • Trust in charities is down
  • Volunteering is on a par with the previous year
  • Donating goods is on a par with the previous year
  • Overall amount given to charities is £10.1 billion

Digital Fundraising, Rachel Smith, Global Giving

  • Fewer people are giving, but those who are giving, give more and there is a 5.5% increase in online giving in the UK (2018)
  • 1 in 5 people are making online donations using their phone
  • 45% (in 2018) and 52% (in 2019) charities don’t have a digital strategy, so missing out on this opportunity

3 practical things to get started with:

  1. Mobile compatibility – is your website mobile compatible?
  2. Crowd Power – 33% of donations worldwide have supported peer-to-peer fundraising campaign. Crowdfunding is difficult, but harnesses trust through networks – digital strategy does not stand alone, it should be blended with other methods
  3. Data analysis gives you an opportunity to learn what works and what doesn’t and you become smarter in what you are doing – check on your website – where are your visitors coming from, if from fb, don’t waste hours composing an email. Know an average donation and refine who you are asking for higher donations.

Where to start? Use Charity Digital Code of Practice; grow your skills; understand your audience; protect yourself from cybercrime; try new things; get a trustee who is passionate about all things digital

Corporate Fundraising Panel – Developing Corporate Relationships

Eve Jospeh, Microsoft; Holly Christie, SOS Children’s Village; Chris Edwards, Travers Smith; Nina Stott, Aviva

The gave their own examples of successful relationships with small charities (for example Travers Smith and Refugees and Home – financial assistance and legal resources).

  • Partnership with corporates is not only about money, there are different ways small charities can benefit
  • Think about your elevator pitch when approaching corporates
  • Corporates are now more likely to give to smaller, local charities as their money goes further and because they respect that charities know the local community and its need better. Also, employees are members of local community and often push corporates to work with local charities.
  • Use social media to engage with corporates in your area
  • The corporates appreciate that small charities are agile, nimble and operative and have innovative solutions with real impact
  • Utilise the fact that the employers of smaller charities are closer to their users and can speak about the organisation more passionately. Bring your front workers to your meetings with corporates.
  • What are the corporates’ motivations to engage with small charities: moral – it is a good thing to do; business – their customers will like it; volunteering is good for the mental health and wellbeing of their staff.
  • Not all corporates will want to part with their money. Know why you are entering into partnership, what your expectations are, but also what you can offer them. Be honest about what you want. Is it money, or legal advice, new deal for your IT equipment…
  • Check your corporate partners and their credibility. Protect your brand, make sure they don’t bring negative image to your charity
  • Approaching corporates – have they got a CSR policy; research on LinkedIn. What are their interests? 90% of people with money everyone is after are on LinkedIn. 74% of them claim the want to support charities
  • You might get lots of ‘No’s. Don’t be put off.

Last in this series of blogs is the closing speech by the Keynote Speaker, Jhumar Johnson, Director of Development at Open University.